Debate Between Qualitative And Quantitative Research
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At the level of the data i believe that there is little difference between the qualitative and the quantitative.
Debate between qualitative and quantitative research. There are two standard ways of conducting research i e. Qualitative research collects non numerical data and the results are typically presented as written descriptions photographs videos and or sound recordings. Qualitative research or quantitative research. Despite the criticism that qualitative methods are interpretive and invalid as scientific.
Quantitative research typically involves data in numerical. Apparently it s all about epistemology a branch of philosophy concerned with the theory of knowledge. Qualitative research debate has gone on since the 1970s. In the scientific community there is great debate between qualitative and quantitative research methods.
Today qualitative research advocates are well established within the social research industry yet the debate continues to be alive and well. Research is the most widely used tool to increase and brush up the stock of knowledge about something and someone. In the field of marketing business sociology psychology science technology economics etc. Quantitative research is described as positivism i e.
I find it useful when thinking about this debate to distinguish between the general assumptions involved in undertaking a research project qualitative quantitative or mixed and the data that are collected. Qualitative research and quantitative research are two complementary approaches for understanding the world around us.
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